You’ve probably heard by now that one of the best ways to promote yourself as a filmmaker or promote your film is through social media. Social media is unavoidable if you’re an independent filmmaker trying to get people to discover your work. So, I wanted to go through the social media mistakes that filmmakers can make and how you can avoid them.
Not posting regularly
If you want to gain traction and get an audience, you need to be posting consistently. This doesn’t mean you need to post every day, but I do recommend that you post 2-3 times per week. Regardless, you’ll want to set a schedule that’s doable for you and stick to it. Posting a lot and then not posting for weeks is a major social media mistake that will set you back.
Posting the same thing over and over
Basically, this means don’t constantly post your promotional material. You want to create value for your audience, and if you spam the same things over and over, they’ll unfollow. It’s so important to post a variety of things, including non-promotional things. If you’re at a loss about what you should post, I’ve put together a list of non-promotional things you can post.
Additionally, you’ll want to create a variety of types of content. This is particularly true for Facebook. Facebook isn’t a huge fan of links, so you’ll want to post those sparingly. Combine it with pictures, text, and video (including Facebook Lives if you can). Adding a picture or a video makes it more likely that people will stop scrolling and read your caption.
Treating each social media platform the same
Every platform is different, and you can’t treat them all the same. They all have different strengths. What you post on Instagram should be different from Twitter which should be different from Facebook. You can usually get away with very similar content (such as the same image), but you should be tweaking your post slightly for each platform. For example, the hashtags will usually change from platform to platform. A long caption for Facebook and Instagram won’t work for Twitter. Not to mention, Twitter is far more text-based as opposed to Instagram, which relies on images. Know the nuances of each platform and post accordingly.
I highly recommend never using some sort of auto-post system that posts the same content to each platform without editing. For example, since they’re connected, you can easily post your Instagram posts automatically on Facebook. But it doesn’t look right when you do this. So, I highly recommend posting to each platform individually.
Not interacting with others
This is a huge social media mistake that a lot of people make. You want to interact with others, and you want to do it organically. Don’t be the person who follows a bunch of people just for a follow back. One, this is annoying and people might just ignore you or even block you. Two, it’s useless because followers are a vanity metric. The number of followers isn’t important. It’s the type of followers that is important. So, don’t do that.
You want to really have true interactions with others. First of all, this means you should be responding or reacting to each comment you get. It’s important to be encouraging interaction with your posts. This boosts engagement and makes people more invested in your profile because they feel a connection with you. I also recommend spending some time each day looking through relevant hashtags and commenting/liking other people’s posts. This helps you create a community.
Not linking to their own website
If the platform allows you a bio link, this should always, always, always go to your website. Don’t use a third party, like Linktree. The benefit of these third-party sites is that they allow you to create multiple links in one link. So, people can click on this link and see everything you want them to see rather than just one page. But you don’t need a third party to do this! Just create a page on your website that includes all of these links. You can customize it however you want and link to everything important. This also allows you to utilize Google Analytics to see how the page is performing. If you don’t have a website, you need one. There are tons of benefits to having your own website.
Engaging organically with each platform will help you avoid these major social media mistakes. You want to understand each platform’s strengths and weaknesses, so you can get the most out of them. Social media can be a powerful tool to promote yourself or your film if you utilize it correctly. And if you’re overwhelmed, you can always reach out to me! I’m always happy to meet a new filmmaker.