![](https://www.erinlafond.com/wp-content/uploads/2023/11/2023-11-19_0005-683x1024.jpg)
Oh, hey!
My name is Erin, and I’m here to say marketing doesn’t need to be so hard.
Here’s the thing I’ve learned from my many years as a marketing professional: marketing yourself can suck.
It’s hard to know what you should be saying, and it’s easy to feel like you’re not making progress. Plus, there’s so much marketing info out there. How do you know what’s right for you? How do you know what you should be doing?
If you’re sick of throwing stuff at the wall to see if anything sticks, I’ve got your back. Let’s get your marketing into shape.
I offer copy strategy & editing, websites, and blogging & content calendars.
Ready to get started?
Copy Strategy & Editing
You understand that copy is a crucial part of your website. It’s how your prospective clients get to know you, and it’s what leads them to reach out. You’re not ready to outsource, but you still want to make sure your copy is the best it can be. With this package, you get expert guidance so you can write copy that sounds like you and sells your work.
What you’ll get:
Time investment: 2 weeks | Financial investment: $550
![](https://www.erinlafond.com/wp-content/uploads/2020/06/plotter-vs-pantser-1024x682.jpg)
Websites
![Erin Lafond - websites for creatives](https://www.erinlafond.com/wp-content/uploads/2024/06/erin-lafond-websites-for-creatives-683x1024.jpg)
Have you ever sat down to work on your website and realized that you have no idea what you’re doing? More than that, you don’t have the time or energy to figure it out. Now, you’ve just spent all this time and money, and you’re no closer to a website that you love and serves you.
Lucky for you, I love making websites. I’ve been doing it for years now, and it’s like a tricky little puzzle. It gives me joy. So, let me take your website off your plate.
What you need is going to depend on you and your business, but no matter what, I’ve got you covered. I’ll help you get a website that matches you, your business, and your vibe. Below is my standard package.
What you’ll get:
Time investment: 2 weeks | Financial investment: $1,800
![writing great dialogue](https://www.erinlafond.com/wp-content/uploads/2023/05/2023-03-17_0010.jpg)
Website Add-ons:
Pre-made brand kit customized to your business: $300
Copy strategy + editing: $500
Kind words
Blog Bundles & Content Calendars
Consistent marketing is so crucial when it comes to getting a steady stream of prospective clients. You want to make sure they can find you so you have a chance to wow them with your amazing work. But you also know that marketing takes time and effort, and you’re not sure what to do anyway. Here’s where I come in!
There are two options for working with me: blog bundles and content calendars.
If you get a blog bundle, it means you get publish-ready blogs already put into your backend for you. Let me know what you want to write about, and I’ll take care of the rest.
A marketing strategy tells how to market yourself and a content calendar gets you specifics. My content calendars come with three months of blog and Instagram topics, so you always know what to say.
(Don’t know what topics to give me for a blog bundle? Bundle the two together for a discount!)
![](https://www.erinlafond.com/wp-content/uploads/2023/03/are-there-writing-rules-Erin-Lafond.jpg)
Blog Bundles (minimum of 2 blogs)
Blogs are still an essential part of your marketing strategy. They’re good for SEO, they give you fresh content to share online, and they make the job of coming up with social media content super easy. After all, if you’ve got a whole blog post to break down, you’ll have topics for days!
Educational: $250/blog
What you’ll get:
Add-on: 3 IG captions put into Airtable for easy copy and paste – $50/blog
Marketing Strategy & Content Calendar: $600
Whether you’re an author, musician, filmmaker, or other creative, I can get you a coherent marketing strategy and content calendar. Your marketing strategy gives you focus and means you actually move toward your goals. If you don’t have a strategy in place, your marketing won’t get you the results you’re looking for.
A content calendar serves two purposes: it tells you what to say and when. If you’re always staring at Instagram with no idea what you should be posting about, a content calendar gives you peace of mind. If you know you should be blogging but you’re not sure what blog topics will help you, a content calendar has you covered.
What you’ll get:
What to Expect
01. Reach out
Send me a message! I’ll send you some more details so you can go through everything and see what might work for you.
02. Discovery Call
If you’d like, we can meet for a 15-minute video call, during which we’ll go through any questions you have and decide what, if any, services are best for you.
03. Prep Work
If you decide to book, I’ll send you your contract and initial invoice.
Once you’ve signed your contract and paid your deposit, you’ll be booked in my calendar.
04. Get Started
First, we do all the work we need to get started. Work will depend on the service you booked but typically includes a questionnaire.
Final delivery depends on what’s booked.